The San Francisco Bay Area housing market in 2025 tells a fascinating story of two opposing forces — the continued wave of tech layoffs and the explosive rise of the AI industry. While traditional tech sectors have shed thousands of jobs, AI companies are rapidly expanding, reshaping both the housing and rental landscapes across the region.
The Bay Area’s housing and rental trends in 2025 reflect deep regional divides.
The result: a bifurcated real estate market, where proximity to AI-driven innovation increasingly determines housing demand.
San Francisco defied the broader regional slowdown in 2025.
Median home values in San Francisco climbed over 5% year-over-year, reaching around $1.27 million as of August 2025.[3][4] While this is a slight 1% dip from 2024’s peak, it underscores the city’s enduring strength.
By comparison:
Luxury homes continue to outperform, with $3.5M+ properties up 40% since 2023 — a trend led by high-earning professionals in AI and venture capital sectors.[5]

Inventory tells the clearest story of divergence:
With just 1.8 months of supply for single-family homes, San Francisco remains firmly a seller’s market, unlike its neighboring regions.[7]
If the for-sale market looks steady, the rental market is booming — particularly in San Francisco.
This sharp rebound marks San Francisco as the fastest-growing rental market in the U.S., even as national rents declined by about 1%. Although rents are still slightly below pre-pandemic levels (2019), the momentum indicates a full recovery is near.

Despite growing optimism in AI, tech layoffs continue to weigh on the broader economy.
In total, nearly 60,000 U.S. tech employees have been laid off so far in 2025 — following 151,000+ in 2024.[11]
Yet, the economic ripple effects are less pronounced than expected, thanks to one powerful counterforce: AI.

The AI sector has become the Bay Area’s saving grace.
These companies aren’t just expanding offices — they’re hiring aggressively.
40% of new San Francisco renters in 2025 reportedly relocated for AI sector jobs.[3]
That demand has single-handedly revived urban housing and rental activity, even as other submarkets cool.
According to the California Association of Realtors (C.A.R.), 2026 will bring modest growth:
However, Zillow predicts a 6.1% price drop for the San Francisco Metro area by mid-2026 — a sharper correction than in Los Angeles or San Diego.[20]
On the rental side, vacancy rates are at their lowest since 2019, with AI hiring expected to sustain demand through 2026.[21]
The 2026 outlook remains cautiously optimistic, but several risks could shift the balance:
The San Francisco Bay Area is no longer one unified market — it’s a collection of micro-markets, each responding differently to the tech and AI revolutions.
While traditional tech layoffs have slowed regional growth, AI’s rise has reignited demand in San Francisco itself, driving a 5% sales increase and 12% rent surge in 2025 alone.
Looking ahead, 2026 will likely extend this bifurcated pattern:
For buyers, investors, and renters alike, local context matters more than ever — because in today’s Bay Area, the difference between a cooling market and a booming one could be just a few miles apart.